How to Sell the Cycling Lifestyle to American Women http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ There is a lack of women-centric marketing campaigns that help encourage and promote the bike lifestyle. This is an excerpt from the first-ever National Women's Bicycling Summit in Long Beach, CA. en-us <function copyright at 0x64c65f0> Thu, 23 Jan 2014 02:56:46 GMT Selling Cycling http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ 0d764e52-841d-11e3-99eb-1231380a02d9 Thu, 23 Jan 2014 02:56:46 GMT bikes made for women http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ 24b90eb4-7cfe-11e2-82f7-1231394043be Fri, 22 Feb 2013 06:42:55 GMT Cycling and women http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ 41e34734-76f5-11e2-b709-1231394043be Thu, 14 Feb 2013 14:24:11 GMT One Woman at a Time
The bottom line is that bike shops and brands should invest in women's rides, races, and shop nights, create a supportive, welcoming environment, and watch their female clientele grow.]]>
http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ e2405356-1882-11e2-acce-1231394043be Wed, 17 Oct 2012 10:48:39 GMT
Cycle chic: dress however you want! http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ a0f7a1dc-0f1e-11e2-b7aa-1231394043be Fri, 05 Oct 2012 11:58:19 GMT Market it as safe and family-friendly If biking is seen as safe and something for families, more women will bike ... and hopefully let their kids once again bike to school too and all that means for fighting obesity, etc. Think about the image and language that you see in anti-bike comments: Lance Armstrong wanna-bes. Where are the rest of us? Bike companies and their retailers can do a lot at the local level to help get the bike lanes, trails that so many people want (not everyone is ready to just take the lane) and help teach bike safety skills, in or out of school.
And we all need to speak up too. If you don't ask for bike lanes, etc, you won't get them. Traffic engineers generally think about car traffic, not the bikes.]]>
http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ 7930f108-0efb-11e2-b025-1231394043be Fri, 05 Oct 2012 07:46:40 GMT
Women-centric products
What I DO think should gender-specific are jerseys. Who do the jersey mfr's use as fitting models? I'm a size 6, but can't fit into a women's large without cutting off my circulation or having it be so short that it looks like a wanna-be belly shirt. I have to buy men's small jerseys, then have the sleeves narrowed. Furthermore, I don't always want to look like I'm in a tampon commercial - flowery pastels just don't cut it for me, and I am not the only one. I like bright colors that can be easily seen by cars and peds.

Bottom line is that I don't want bike brands pandering to me - I want them to recognize my needs. Like the author said, they need to speak to us! ]]>
http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ e8d41f76-0ef1-11e2-8ba9-1231394043be Fri, 05 Oct 2012 06:38:13 GMT
"Women's" bike models http://momentummag.com/features/how-to-sell-the-cycling-lifestyle-to-american-women/ 6a08787e-0c10-11e2-95f4-1231394043be Mon, 01 Oct 2012 14:39:01 GMT