The event featured:
• Four fashion catwalk shows that featured products designed for cycling in style and high street brands combined for versatile looks, and four Bicycle Maintenance demonstrations
• The PA and the music system were completely powered by pedal.
• Cycle Treasure hunts in participating Manchester Arndale stores .
• Pedal powered Smoothie maker created over 200 free smoothies.
• "Pimp my Ridewear" sessions to redesign and redecorated over 200 hi-vis vests.
• Makeover sessions – The Body Shop gave out advice on how to tackle helmet hair and other cycle style issues.
• A prize draw for an Edinburgh Bicycle Co-operative Revolution Track single speed bicycle worth $300.
"Whether people need to cycle in smart business wear, smart casual clothes or a best dress and heels for social events, Bike Fabulous will help show people that it is easy to cycle in style for work or leisure." - Katy Carlisle from the Love Your Bike campaign and Bike Fabulous organiser
This event was a fantastic awareness and promotional campaign for Love Your Bike campaign. Bike Fabulous, only five hours long, allowed them to collect over 360 contacts, signed up 30 people for an adult cycle training course, and saw a jump in almost seven thousands hits to their website.
Love Your Bike would like to thank the following companies and organisations for their support for Bike Fabulous: Manchester Arndale, Manchester City Council, Creative Concern and Bamboo Bikes, Bicycle Doctor, BikeRight!, Body Shop, Clas Ohlsen, Edinburgh Bicycle Co-operative, Helly Hansen, Lush, Pannone, Ridelow.
Check out the Slideshow to see more of this amazing event!
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