"Sexism or Sexy?" tweeted Carlton Reid of BikeBiz (re: Momentum launches its 50th issue with a brand new look). This is the second issue of Momentum since our redesign, and we would like to share with you our experience since its unveiling. Some of you saw our cover and were immediately worried that we would lose the depth of our content (we hope that worry subsided when you dove into the pages). We wanted to shock you, to turn heads and to give you the exact opposite of what you have grown to expect from Momentum, hoping you were ready for a new approach, too. Approximately 90 percent of the feedback we received has been positive! People are excited and ready for more, see InBox on p.10. Not everyone will agree with our editorial choices, but if we can inspire even one more person to try riding a bike, then there is hope that we can reach new people and increase our cycling mode share in Canada and the US beyond a dismal one percent.
From the feedback we received and from browsing through ongoing web discussions, we are still stricken by cyclists that spend so much time arguing amongst other cyclists about rules of the road, helmet laws, proper gear and attire. These are important topics of understanding if you ride a bike, but not worth the constant infighting amongst should-be allies. Why do we need to be purists? We forget that for many the simplicity of riding a bicycle is what makes it the most beautiful machine, no matter our style and our surroundings.
Let’s embrace the different facets of bicycle users: the fixies, the family cyclists, the fashion-conscious riders, the gear heads and the “serious cyclists,” and promote cycling to all.
The beauty lies in its simplicity. It’s smart living by bike.
Tania Lo and Mia Kohout
Publishers,
Momentum Magazine
Latest Comments
Sexism or Sexy
Posted by Karen August 03, 2011 16:07:16