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30 Days of Biking Merch 2014
30 Days of Biking Merch 2014
The bicycle advocacy organization 30 Days of Biking has chosen Banjo Brothers, a cycling bag company from Minneapolis, MN, to globally distribute its official 30 Days of Biking merchandise. The merchandise will include t-shirts, cycling jerseys, backpacks, phone wallets, and messenger bags. Proceeds from the sales will be used by 30 Days of Biking to fund a bike giveaway program for needy children.
For those not familiar with 30 Days of Biking, their mission is simple, but effective. In its fifth year, 30 Days of Biking encourages people to pledge to bike somewhere every day during April, whether it's around the block or to work, and then to share their adventures online on Twitter, Facebook, Tumblr, and other social media. 30 Days of Biking was founded in Minneapolis by Patrick Stephenson and Zachariah Schaap. Schaap has since stepped aside, but Stephenson continues to shepherd and grow the organization.
Strong social media participation have propelled the participation from 500 to an expected 5000 pledges in 2014. Though the event started in Minneapolis, participants from Somalia, Greece, England, Wales, New Zealand, and the and the Netherlands made the pledge.
“We couldn’t be happier to work with the 30 Days group again,” said Mike Vanderscheuren, founding Partner of Banjo Brothers. “For the past four years this simple challenge, ride your bike 30 days in a row in April, has united cyclists across the globe. Banjo Brothers’ role is to provide critical infrastructure for the 30 Days group. Rather than monetize demand for 30 Days merchandise, they’ve decided to leverage the demand to a worthy cause – kids who might not otherwise get the chance to own their own bike.
The free bike initiative was spearheaded by 30 Days’ co-founder Patrick Stephenson and business development expert Pete Basgen and is a partnership with the Minneapolis non-profit Free Bikes 4 Kidz. Since 2008, Free Bikes 4 Kidz has donated over 20,000 free bicycles to children in need.
The simple arrangement the 30 Days group has worked out is to provide the money to fund one free bike for every 30 pledges. Cyclists can make the pledge to ride on the 30 Days of Biking website. 30 Day of Biking management expects to help fund 160 or more free bikes in 2014.
“There are many worthy causes, but allowing a needy child to experience the joy of biking we feel is a worthwhile extension of our core mission to create a large community of joyful cyclists,” said Patrick Stephenson, founder and Managing Director of 30 days of Biking.
The funds for the free bike donations will come from a variety of sources including rider donations, sponsorships, and sales of 30 Days Branded merchandise. 2014 is the first year merchandise has been offered. Merchandise will be available for ordering on the Banjo Brothers website.