BikePGH Rides A Bike Posters
In August 2013, Bike Pittsburgh installed four billboards and 15 bus shelter boards that displayed a humanizing message about locals who ride bikes.
While response to the campaign was very positive, its run was relatively short and limited in overall exposure and impact. To continue the campaign and to reach even more people in Pittsburgh, the organization has taken to Indiegogo:
We're raising $50,000 to keep the campaign going and expand it: physical ads throughout the city, create a web campaign where more real people who ride bikes can share their stories, get the word out that all road users are people!
Your donation will directly reboot this campaign:
$10,000 = 15 bus shelters for two months
$14,000 = 45 bus cards (aka "Queens") on the sides of buses divided between four routes, for two months
$16,000 = Strategically placed billboards around Pittsburgh for two months
$10,000 = Web development and app creation for people to take their own pictures and make Drive With Care profiles
You can pledge your support at indiegogo.com