Oregon Manifest The Bike Design Project 2014
Fuji Bikes is proud to announce that it will be the manufacturing partner for Oregon Manifest and Levi's "The Bike Design Project," a pioneering bike design competition that partners five high-level design firms with American bicycle craftsmen to create the "Ultimate Urban Utility Bike." Fuji will produce the winning design and offer the bikes for sale through its retail channels in 2015.
"This is the first time that a bike building contest has moved beyond the prototype stage into mass production; we're thrilled that we can be the company to facilitate that next step," said Fuji President and CEO Pat Cunnane. "Our goal is to harness the potential of these forward-thinking collaborations by providing the winning team access to manufacturing resources and turning the winning concept into something consumers can buy and ride."
"The Bike Design Project" teams, already deep into the design process, originate from five cycle-centric cities:
- Chicago: MINIMAL x Method Bicycle
- New York City: Pensa x Horse Cycles
- Portland: INDUSTRY x Ti Cycles
- San Francisco: Huge Design x 4130 Cycle Works
- Seattle: TEAGUE x Sizemore Bicycles
Beginning this week, they'll be mapping their progress via Instagram and process diaries posted to partner FastCompany's online sites Co.Design and Co.Exist. The final designs will be publicly revealed at a celebration event in each of the participating cities on July 25, 2014.
America gets to decide the winner. Online voting on the Oregon Manifest website will begin on July 28, conclude on August 2, and the winning design will be announced on August 4.
"We're so excited to have the opportunity to bring to life this kind of innovation in the urban category," said Fuji VP of Marketing Karen Bliss. "We spend a huge amount of time thinking about the best way to make the bicycle an accessible, efficient, and enjoyable means of transportation, but we're thinking from within the industry and that can be a handicap. The Bike Design Project pairs thinkers from outside the industry with bicycle craftsmen who aren't bogged down by the road blocks of mass production. This is the kind of thinking that will change the game and could redefine the category."