October 1, 2011

Lulu Lemon First Gear Cape

Lulu Lemon, a Vancouver-based clothing company that is known for its iconic yoga clothing, has just launched it's first ever clothing line for bike commuting!

The Commuter Capsule Line is scheduled to hit Lulu Lemon stores in the second week of October, and will be available for customers for 3-4 weeks only. The collection is currently available at the Lulu Lemon Lab only. The Lab is our concept store on Broadway and Cambie that creates functional, innovative, limited edition lululemon pieces.

Lulu Lemon is expecting to release a second Commuter Capsule with new bike clothing designs in March 2012. 

October 1, 2011

Latest Comments

  • Cycling is the new black

    It is clear why John K is concerned with people cycling in black clothing, but I assume that front and rear lights, pedal reflectors and wheel reflectors/reflectorized sidewalls are the law in B.C. In terms of safety equipment, this stuff - and a bell - are all that is needed if Vancouver etc. wants to join the cities of the world where cycling is normal and normalized.

    Drivers can wear black - as can pedestrians, though I imagine he is also nervous about that - so why should cyclists be comparatively disadvantaged? Why not make sure your friends (and enemies) have the required or typical safety equipment, and let them wear their normal clothing they used for protection from the elements, or Lulu Lemon stuff in any shade (which hopefully doubles as walking or walking to the bus etc. clothing)?

    Don't make cyclists take more responsibility than they need to. Skills, rule-following (except for helmet-wearing, ha ha) and the aforementioned equipment is enough, thank you. If cycling is unsafe or feels unsafe, make the motor vehicles slow down and get as many of them off the road as you can, and don't make their operators think that hi-viz on cyclists is normal.

    Posted by Todd Edelman October 22, 2011 03:23:24

  • Not all bad

    I agree there's a lot of marketing and branding, but I'm never going to say no to a comfortable poncho. I don't have the option of changing or showering when I get to work (at least I haven't but showers are coming soon! Yes!), so I have to wear clothing that looks good in an active customer service job. I call this "going Dutch." Lululemon definitely needs to work on some of the issues mentioned above before a put down that much cash, but stylish cycling clothing is not a bad thing!

    Posted by Kale S. October 06, 2011 22:06:52

  • Black?

    Really? This is a company in Vancouver, right? Have they noticed that half the year commuters ride in the DARK?

    People - use your heads.

    Posted by John K October 05, 2011 14:47:33

  • Innovative

    It's about time that someone developed innovative attire for biking. The racing garb suffocates and looks ridiculous on most. My everyday clothes are risky in terms of getting caught in spokes or being too warm -- too much polyester and nylon. I'm hoping that there will be some natural fibers in these....

    Posted by Chile October 05, 2011 11:14:18

Add your thoughts

  

Subscribe May/June 2012