Photo courtesy of Moojoes
Moojoes Rain Ponchos
Stephanie Loewen and Desiree Kranendijk met through a mutual friend seven years ago. They hit it off immediately. Both returning to Vancouver, BC, from Europe, these two moms (of four and three children) shared a love of the outdoors and were both figuring out the work/ life balance. Loewen and Kranendijk eventually merged their passions for the outdoors with a taste of the European lifestyle and Moojoes Kids’ Gear was created. Coined by Loewen’s children, Moojoes was a whimsical reminder of the cows that dot the countryside in Luxembourg.
As their homegrown company grew, Loewen stumbled upon another business idea. She wanted her children to bike to school on rainy days, but was frustrated with the rubbery, smelly fabrics and boring colors of the raincoats that her children quickly outgrew. It dawned on her: if she could only invest in good-quality rain ponchos, then her kids would be able to layer under their rain gear and wear the same size for several years.
“We were on the kitchen floor with a bedsheet, trying to figure out a prototype,” laughed Loewen. What emerged was an almost one-size-fits-all concept, designed for cycling with an extra-large hood, reflective accents, and chemical-free and waterproof OEKO-TEX certified fabric. Initially designed for children Moojoes quickly attracted adult buyers, hikers, skiers, and outdoor enthusiasts of all sorts.
Julia Cheung bikes (sadly poncho-less) in rainy Vancouver and blogs at The Curious Anti-Narcissist. You’ll also find her writing in Vancouver magazine, Converge magazine, and RELEVANT magazine.