While living in Paris, Sarah fell in love with city cycling - a form of transportation that renews the body, soul and planet- but a close encounter with a Parisian bus made it clear that her de rigueur black overcoat was dangerously inconspicuous on busy streets. A vision of diaphanous nymphs illuminating Paris on bicycles proved to Sarah that high-visibility and fashion didn’t have to be mutually exclusive and transformed into her first collection. Previously a screenwriter and actress, Sarah’s passion for spectacle and drama infuses her designs, as do the spirits of butterflies and other bright creatures that careen through space, and the sensibilities of the places she’s been fortunate to inhabit: Paris, Buenos Aires, Los Angeles and NYC- a city that embodies metamorphosis and the one she currently calls home.
When I asked Sarah how she came to adopt the bike lifestyle she told me this: "I used to be a total scaredy cat when it came to biking in the city and was often seen seated on my French X's luggage rack as he biked us around. Now I can't think of a better way to get around town and am totally addicted to the freedom, fun and convenience of speeding around on my own two wheels. My transformation came literally because of the Velib bike share system. I was living in Paris when it first started (having ignored my X's pleas to buy my own bike) and only first tried biking because there was a station right across from our apartment. I had discovered that the city had been transformed into a bikers' haven. We even had our own traffic lights! As a pedestrian I hadn't noticed these changes at all. After one ride I was hooked and I got to know the city in a way I hadn't before. I am confident this will happen in NYC, too and look forward to being here for the metamorphosis when the 10,000 bike share system arrives.
That said- Biking next to cars, vans and buses, I became keenly aware of a 6th sense which is "People can see me" - or alternatively, they can't. I do believe we can make city cycling more safe (thus more fun) by taking simple measures and that's where the idea for the vests and accessories comes from."
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VESPERTINE
adjective
1. opening or blossoming in the evening
2. active or flying in the evening
Latest Comments
Ugly
Posted by Harterbrocken November 22, 2011 19:45:48
Hyper-illumination and Narcissism
Posted by
Todd Edelman
October 21, 2011 12:53:30
Fashionable reflection!
Posted by Robin Randels October 21, 2011 10:03:02