October 20, 2011

Comments (3)

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No, no, no. Never. This will never work. Okay, the cover pictures (yes, the one, that (un)covers that wonderful rear side) is nicke. But the rest? Just ugly. Nobody wants to wear that.

Harterbrocken more than 3 years ago

Hyper-illumination and Narcissism

YES, this is certifiably a case of Cycle Chic gone too far! The only things these garments provide is subjective safety -- that is that they make you feel safe. That is good, but cycling is objectively safe to begin with.

The bad news is that there is no proof that hi-viz increases safety. My view is that everything a cyclist does to significantly increase their illumination above the minimum legal requirement both 1 - Makes other cyclists - and pedestrians - less visible in comparison, and 2- Gets motor vehicle operators used to this level of illumination to the point where they don't look for less lit up - but still legal - cyclists. (Please note that pedestrians do not have to wear anything reflective, etc. by law, and I am glad you do not market to pedestrians... BUT of course people who cycle with your stuff will also walk with it, at least a short distance.) In sum, wearing this makes others less safe.

The cheapest full garment is about 100 bucks... wow... imagine buying standard lights for four friends and strangers instead of spending it on oneself. Can you imagine not being narcissistic about safety?

This cult of high lux is a disease and a distraction from really solutions for safety.

Todd Edelman more than 3 years ago

Fashionable reflection!

Finally! Lighting up in style. Riding out in the evening all dressed up in a - construction safety vest - just nixes the vibe of chic cycling. At last someone has moved to fill the void. Leave it to the Parisians to get it right. You know what's on my Christmas list.

Robin Randels more than 3 years ago