News

October 13, 2011

GM Anti-cycling Ad

This GM advertisement was recently published in college newspapers across the US.

Members of the cycling community and many college students were shocked by the message of a recent GM advertisement. The ad, which was was published in college newspapers across the US, encourages students to opt for a car instead of a bike, for the sake of saving face. The ad goes on to mention a promotional deal being offered by the company for college students.

GM has since said that it will no longer be using the advertisement, after receiving substantial negative feedback about the ad campaign.

“Wanted to let you know we have been listening to the community and decided to pull the ad from our rotation,” said a company tweet. 

You can also voice your concern about the GM campaign by visiting their website and commenting below.

October 13, 2011

Latest Comments

  • GM car bike commercial

    This ad makes car drivers look like arrogant snobs

    Posted by Larry Hildebrand April 06, 2012 22:54:10

  • GM mocks cyclists in ad

    I wrote GM to ask how they could be such jerks as to not realize that many people are both cyclists and motorists. I suggested they show they are not completely out of touch by offering bike racks with their cars, or, better yet, a credit to buy a bicycle when you buy one of their cars. I have been a cyclist all my life and a motoring enthusiast. The best of both worlds is to integrate the two modes of wheeled transport.

    Posted by Paul Glassen November 17, 2011 22:30:36

  • College Students' Financial Reality

    So these imbeciles think most college students can afford a car. What planet have they been living on. Most students I know about are working two part-time jobs and eating Kraft Dinner and other cheap stuff--and still worrying about making ends meet.

    It certainly looks as if GM has shot itself in the foot with this one.

    Posted by Jon Peirce October 31, 2011 09:23:26

  • you blundering fools

    I guess you thought that people would rather be overweight and out of shape, wrapped in over-compensating vanity metal and bling? I can see why you got away with it for so many years, but people have wised up, I hope your marketing director does too someday.

    Posted by yoshi hash October 29, 2011 16:16:01

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