GM Anti-cycling AdThis GM advertisement was recently published in college newspapers across the US.
Members of the cycling community and many college students were shocked by the message of a recent GM advertisement. The ad, which was was published in college newspapers across the US, encourages students to opt for a car instead of a bike, for the sake of saving face. The ad goes on to mention a promotional deal being offered by the company for college students.
GM has since said that it will no longer be using the advertisement, after receiving substantial negative feedback about the ad campaign.
“Wanted to let you know we have been listening to the community and decided to pull the ad from our rotation,” said a company tweet.
You can also voice your concern about the GM campaign by visiting their website and commenting below.