Brooklyn Bicycle Co. Brings Steely Simplicity

Brooklyn Bicycle Co., formerly Brooklyn Cruiser Bikes, has shifted its approach to urban cycling and updated both the company name on the bikes on offer. With four models, the Bedford, Driggs, Franklin, and Willow, the brand’s range provides options for the everyday rider at a variety of price points.

The changes to the company’s bikes include chromoly frames and handbrakes in place of coaster brakes. Rivendell Bicycle Works’ Grant Peterson sits on the board of advisors, and the quality of bikes is a result of this union. A big strength for this brand is in the affordable prices of their bikes. Predicted to become Brooklyn Bicycle Co.’s bestseller for 2015, the Franklin model features all of the classic attributes of a great utility city bike.

The company is optimistic about the future of city cycling. “For the next five years I think the proliferation of segmented riding lanes coupled with the activism for safer streets will help to further increase the ranks of those commuting by bicycle,” said Ryan Zagata, owner of Brooklyn Bicycle Co. “Take for example the Citi Bike program here in New York City, it’s provided an easy opportunity for many people to experience city riding for the first time. And from our conversations, many are realizing it’s not quite as scary as they had envisioned – in fact, many have become our customers – wanting a bike to call their own.”

While the brand continues to expand, for those who don’t live near a Brooklyn Bicycle Co. dealer a “Buy and Ride” program is available. Customers can simply order the bikes online and Brooklyn Bicycle Co. will coordinate delivery and assembly through the closest bike shop to the customer.

brooklynbicycleco.com