1 of 3
JoyeuxOrangeflux Design created a series of collectible handmade, silk-screened posters to promote the design studio's service to potential clients.
2 of 3
Mohawk PaperMode of Transportation - Promo Piece for Mohawk Paper by VSA Partners.
3 of 3
People For Bikes CalitionBikes Belong Coalition branding by Colle+McVoy
What do bicycles have in common with a communication design competition? How about combining aesthetics with results?
With cycling’s growing popularity in the US, perhaps it’s no surprise that bicycle iconography popped up in winning designs in the 2011 AIGA 365 | Design Effectiveness awards displayed at the AIGA National Design Center in New York City. AIGA, the professional association of design, has 66 chapters and over 20,000 members.
The annual competition recognizes the most effective current work as selected by a distinguished jury in such categories as branding, corporate communications and promotional design.
While some of the winning entries were created for the world of cycling, others, unrelated to life on two wheels, drew inspiration from the graphic qualities and endearing characteristics of bicycles:
A promotion for Mohawk Fine Papers by VSA Partners of Chicago was all about showcasing the quality of the paper, but striking images of bicycles, bicycle parts and riders drew viewers in. The design firm said: “The piece has not only elevated the brand but also proven to be extremely popular and sought-after by bicycle aficionados.”
In “Joyeux,” a work that jurors called “fresh and juicy,” Orangeflux Design, based in Wheaton, IL, tooted its own horn (or rang its own bike bell) in creating a series of collectible, handmade, silk-screened posters to promote the design studio’s services to potential clients. Their selection of a tandem bicycle image reflects the partnership of the two founders, as well as the firm’s creative journey in its 14-year history.
People for Bikes Coalition
The firm Colle+McVoy of Minneapolis was recognized for creating the brand for the Bikes Belong Coalition. The challenge: create an identity that is inclusive of all cyclists – from casual to hardcore – in a campaign to gather one million names in support of national legislation to improve cycling infrastructure.