giejo: Lustworthy Sustainable Swimwear

Momentum Mag sat down with Gabby Sabharwal, founder of the bathing suit line giejo, to talk about design, sustainability, and riding bikes in Brooklyn.

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I recently spoke with Gabby Sabharwal, founder of the bathing suit line giejo, about design, sustainability, and riding bikes in Brooklyn.

What inspired you to start giejo?

I was looking for a swim suit for an upcoming vacation and couldn’t find what I was looking for, so I decided to make one myself!

What makes giejo unique and appealing to women?

giejo is all about mixing and matching your favorite prints and silhouettes to find the perfect suit for you. It is multi-functional and thoughtful – the straps are removable for easy sunbathing or can tie multiple ways for different looks and the bottoms are versatile depending on how you style them. The collection is also sourced from vintage and reclaimed fabrics, so there is a sustainable element and when we run out of a print, it is not re-created, so the suits are really unique and almost one-of-a-kind!

Do you design with a specific type of woman in mind?

I am constantly inspired by the world around me – the street style of New York City, my travels (I was recently in Argentina, which was just mind blowing), my personal style, and my girlfriends. I keep all of this in mind when I start the process. The collection is also print driven, so a lot of it has to do with prints that speak to me when I am looking for fabrics.

What’s your idea of a perfect Saturday?

A perfect Saturday is having no plans and being able to roam around New York City. Now that it’s finally summer, I have been doing a lot of bike riding in Brooklyn, which is making me so happy. Oh, and trying a new restaurant – I love to eat!

Which 3 things would you never leave the house without?

My keys, iPhone, and my wallet, but I really wish I could leave that at home!

shopgiejo.com

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