2015 Momentum Mag Survey
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Treat yourself and rediscover the joy of cycling while making your ride better than it ever has been before.
A great bike helps you handle the unexpected. A great bike can make it easier to pop into a store on the ride home and pick up groceries for the evening. A great bike means that an unexpected rain shower is no reason to panic. A great bike is enjoyable to ride even if your trip requires a detour or two.
Every day, I see people who are struggling against their bikes because they simply don’t work for their needs. Purchased for a charity ride or a weekend trip into the mountains, these bikes are suitable for recreation but make daily use unnecessarily difficult.
To compensate for inadequate bikes and accessories, I regularly spot riders with heavy, overstuffed backpacks or with plastic bags dangling from their handlebars. Many are uncomfortably hunched forward and have a strip of street grime up their backs from a lack of fenders.
While these riders still look quite content, since they are still experiencing the sheer joy of riding, I can only think of how much happier and comfortable they could be on a bike designed for daily use.
A great bike comes in many shapes, sizes, and styles, but at the end of the day a great bike supports your lifestyle without getting in the way. It is a bike equipped with fenders for wet weather, racks or baskets for carrying goods, lights both front and rear to see and be seen, and a few other simple but useful accessories.
I understand that cost can be a barrier in the search for a great bike. But when it comes to improved comfort, ease of riding, and often safety, this initial cost can quickly be offset by the improvement to your own health and happiness.
We encourage you to visit a local bike shop that specializes in everyday riding and has a great retail environment with knowledgeable staff to assist you in upgrading your ride.
Even if you do not live near a retailer that specializes in everyday riding you can find products online, like at PUBLIC Bikes, or in many larger retailers, like REI.
So don’t hesitate any longer and find the perfect bicycle and accessories to enhance your daily ride. Treat yourself and rediscover the joy of cycling while making your ride better than it ever has been before. You are worth it.
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