718 Cyclery is the Inverted Bike Shop
Brooklyn, New York's 718 Cyclery puts a collaborative spin on what a bicycle shop can be.
Shop owner, Joe Nocella, explains in this video the benefits of running a shop based on a concept of building bikes with people.
Learn more at 718c.com
In March, 718 Cyclery's first employee Krys was hit by a car while on her bike. Unable to work during her recovery a fund has been set up to help her during this time. Learn more or donate here.