April 17, 2012

Brooklyn, New York's 718 Cyclery puts a collaborative spin on what a bicycle shop can be.

Shop owner, Joe Nocella, explains in this video the benefits of running a shop based on a concept of building bikes with people.

Learn more at 718c.com

In March, 718 Cyclery's first employee Krys was hit by a car while on her bike. Unable to work during her recovery a fund has been set up to help her during this time. Learn more or donate here.

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April 17, 2012

Latest Comments

  • Not pointless

    As someone whos about to purchase his first fixe,you can learn how to take care ,and maintain your bike ,by knowing how it's put together,and maybe putting it together yourself,and when you need to replace a part,instead of having to take it back to the shoppe,you can just do it yourself,due to the fact that you built it yourself...No?

    Posted by Kevin September 28, 2012 22:49:23

  • 718

    Shouldn't you be practicing your 1 member drum circle trinidad

    Cool vid, different approach to the usual bike shop

    Posted by shrkboy May 11, 2012 13:52:36

  • POINTLESS

    yuppie shit.

    Posted by trinidad Villanueva-Mendez May 10, 2012 02:44:28

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