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New examples of the growing demand for a mainstream transportation culture where bicycles are a normal, accepted, and vital are popping up. But we still have a long way to go.
Each day, I see new examples of the growing demand for a mainstream transportation culture where bicycles are a normal, accepted, and vital part of the mix. But we still have a long way to go.
For North America to accept and integrate bicycle use into our transportation systems it is important to understand what is standing in the way.
To this day, we are faced with a biased mainstream media portrayal of cycling. We are faced with politicians pandering to people in their cars who are far too hesitant to take the aggressive steps needed to build a complete network of safe bicycle infrastructure. We are faced with a bicycle industry that continues to push the agenda (and products) that cycling is merely a sport or a hobby.
National media outlets continue to portray “cyclists” as a homogeneous group of lawbreakers who must attain an unrealistic, ideal behavior before being granted designated room on our streets. On June 27, 2013, Canada’s National Post ran a widely circulated story that liberally tossed around the hideous word “scofflaw” yet provided no statistical evidence to back their claims that “too many” riders are disobeying the law. While these news stories continue to use anecdotal evidence to support their claims researchers are seeking the truth. A recent study conducted by Portland State University found that 94 percent of riders obeyed red lights – a fact that media outlets conveniently overlooked.
Too many politicians and city leaders have yet to understand that creating safe bike infrastructure requires building a complete network as well as altering laws to favor travel by bike, foot, and transit. There is a glimmer of hope in cities like New York, NY, and Chicago, IL, but elsewhere change is too slow, too small, and often completely non-existent. Forcing riders to compromise their safety in order to share space on our streets with drivers will never lead to civilized cycling.
For potential and existing riders, the bike industry has yet to deliver quality bikes and accessories that cater to people using their bicycles for transportation. In Europe, a majority of bicycles on the street come fully equipped for daily use. There, major brands like Giant and Raleigh provide bicycles off the shelf with lights, fenders, chainguards, kickstands, and racks. Yet in North America there seems to be little movement within the industry to even recognize this segment of the market.
Despite these dominant societal forces working against us, there are changes (many within the past three years) that give us hope.
Strong political leadership in Chicago and New York has quickly brought significant and wide-sweeping change. Chicago added 27 miles (43.5 kilometers) of protected bike lanes in just two years and has ambitious plans to reach 100 miles (160 kilometers) by 2020. New York launched North America’s largest bike share and within the first month sold more than 100,000 daily, weekly, and annual memberships. In these cities, leading lifestyle transportation bike companies like Linus, Biria, and PUBLIC are providing the right products for these new urban landscapes. Will the North American industry learn from these small brands or will they miss the boat on what may be the largest opportunity we have ever seen?
Mia Kohout, editor-in-chief | firstname.lastname@example.org | @MiaKohout
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