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Ad agency Tribal Buenos Aires, based in Argentina, has introduced packaging for McDonald’s catering specifically to customers on bikes.
Riding a bike is often a simple and convenient solution for getting around. And when it comes to marketing to people who use bicycles, companies will often integrate these same two benefits into their efforts.
Ad agency Tribal Buenos Aires, based in Argentina, has introduced packaging for McDonald’s catering specifically to customers on bikes. The packaging folds to stack a single combo meal that can be carried away on a rider’s handlebars.
The packaging is reportedly already available in Copenhagen, Denmark, and Medellin, Colombia, though there is no confirmation that it will make its way to North America.
While there is no shortage of bags and accessories designed to help people on bikes carry what they need, efforts like the McBike point to the fact that bicycling is booming and global brands don’t want to miss out.
What do you think, are you “lovin’ it”?