On August 19, Vancouver’s Our Cityride mass participation ride and festival will launch. The event was created to bring together communities to promote cycling as a family friendly and fun activity to empower people. It’s a chance to showcase the benefits of cycling for all ages and abilities as a fun way to stay active.
Our City ride is a non-competitive, family-friendly ride and festival that has partnered with the City of Vancouver, the Vancouver Parks Board and other stakeholders to ensure the success of the inaugural event. The organizers see it as a great opportunity for the city to showcase itself, especially among other international and like-minded cities hosting similar mass participation rides.
In celebration of Canada Day, if you register for Our Cityride before or on July 1st, not only do you instantly get $35 off your next purchase at RYU, but you are also entered to win a bike from Norco Bicycles!
All you have to do is register for Our Cityride Vancouver by 11:59PM on July 1st. $20 for anyone 18 and over. Don’t forget – everyone under 18 rides for free!
We caught up with the founders of the ride, Charmaine Crooks and Mark Ernsting, and asked them a few questions so we could learn a bit more about the ride!
MM: How did Our Cityride Vancouver get started?
OC: As former Athletes , my co-Founder Mark Ernsting and I (Charmaine Crooks) wanted to find a unique way to give back, by bringing communities together through a fun accessible sport for all event. As respective business owners, working in the areas of sport and major events, we saw that there was a real gap in mass participation cycling events focused around communities in a non-competitive festive atmosphere. We came together to develop a vision and signature event with a charitable component, which is how Our Cityride was created!
Our vision for Our Cityride is to be a global series, starting in Vancouver and other key locations. The rides are all inclusive and a great way to experience the City before and after the ride at the Festival.
With support from the City of Vancouver and Vancouver Parks Board, we have partnered with KLM and local partners to ensure a fun and successful event.
MM: Can you tell us a bit about yourselves?
OC: I am a Five Time Olympian, Charmaine Crooks, C.M and Mark Ernsting, PhD is a former Pan Am Games cyclist. Respectively, we have been in sport and major events for over 30 combined years. We manage the operations and marketing of Our Cityride and work with a variety of event partners and volunteers to execute the event.
Our Cityride is organised under our 365 International Sport Foundation (365ISF). 365 ISF delivers and supports charitable initiatives that bring communities together through sport.
Our Cityride co-Founders, Mark Ernsting and Charmaine Crooks. Photo by: Julian Bowers
MM: Who should attend Our Cityride?
OC: The event and Festival is open to everyone and there is lots of activity at the Festival for the non-riders too. Everyone who takes part in the ride must be registered at www.ourcityride.com.
The general public can come and enjoy the festival and expo.
MM: How long is the ride? Where does it start and end?
OC: Our Cityride is a non-competitive bike ride through a car free designated street route and past iconic sites of the City. Our Cityride is open to all ages and kids under 18 are free.The ride is just over 17K and starts and stops at David Lam Park in Yaletown. It will pass through key areas of the City core including Yaletown, Gastown, Coal Harbour, and iconic Stanley Park.
MM: Following the ride there is a festival. Can you share any details?
OC: The Festival will showcase live entertainment and feature a beer garden, food trucks, free bike valet, expo and a kids zone with lots of fun activities. There will be Grand Prize draws trips from Vancouver to Amsterdam on KLM and other great participant prizes announced at the festival.
MM: What are you the most excited for?
OC: Truly exploring and experiencing the City on bike as a community is something we are excited about being part of. For some, this might be the first time riding on city streets so should be exciting to see the smile on everyone’s faces at the end of a fun ride.
MM: Anything else we should know?
OC: The event is just $20 and free for anyone under 18 years old.
Every participant will receive $45 in gift certificates and be automatically entered for Grand Prize trips from Vancouver to Amsterdam on KLM. See contest rules for more information.
Watch for weekly draws and contests to win prizes from the Canucks, RYU, NORCO bikes and more!
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