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Peter White, co-owner and founder of Peter White Cycles discusses the growth of dynamo lighting in North America.
“We offer products that make the practical use of the bicycle easier and safer,” said Peter White who may just be the dynamo lighting guru of North America. Based in Hillsborough, NH, White and his wife Linda are the distributors of a large range of products for those ready to make the switch to dynamo lighting.
White started his own business in 1988 and quickly discovered the world of dynamo lighting. Unsatisfied with the quality and selection then available in the US, White started importing parts from Germany. “I think what interested me most about dynamo lighting was that it was different and something new,” said White.
Since he first began importing dynamo products, Peter has seen a significant increase in commuters wanting to eliminate about the need for batteries or constantly charging their lights. In 1999, White was importing around 100 hubs. Now, 15 years later, they’re bringing in 1,500-2,000 a year.
How do you select a hub from the hundreds on offer? White strategically helps each customer take into account the type of bike they have, the terrain they will be riding on, the distance of their commute, what time of day they usually ride, and how seasoned of a rider they are. Weighing all of these factors, White will recommend the best hub for an individual’s dynamo lighting needs.
As someone who got his start as a kid “pulling bikes apart, playing with them, and making a mess in the driveway,” White has made a name for himself in the North American dynamo lighting community.