Heritage Division Brings Classic Italian Bicycles to the US

The beautiful city bikes are designed in California and built in Italy.

Written by:
hand-made bicycles

Photo courtesy of Heritage Division.

Heritage Division is a new kind of workshop. The California-based unit partners with the best craftsmen in the world, reviving and fostering their traditional manufacturing techniques to build new lifestyle products steeped in tradition. Their first collection is a line of four high-end bicycles, built by Italian bike maker Taurus, with modern accents provided by Heritage Division.

Since 1908, Taurus has been building stylish utility bikes in a family-owned factory in Italy, using traditional techniques and classic design. The four Heritage Division bicycles represent a blending of tradition with modern functionality. Taurus is one of the few bike-makers in the world manufacturing all parts in the same production plant. The result is high-quality bicycles with style-forward aesthetics influenced by nearby Milan.

“The uniqueness of the process is based on 95% human-powered manufacturing, combined with the ability to manufacture bikes in small batches. We like to think of ourselves as a sustainable micro-factory, which isn’t common these days,” said Roberto Scaccia, founder and CEO of Heritage Division in a press release. “For example, we choose to not use machinery to install spokes for each of the bike wheels because there isn’t a machine in the world that can match the hand process.”

The four bikes, the Corsa, Lusso, Strada, and Viaggio combine a traditional aesthetic with modern touches, such as a GPS locator integrated into the frame to prevent theft. Each bike features a hand-welded stainless steel frame, a Brooks saddle, and a hand-painted matte finish. The Corsa has a racing-style frame with drop handlebars and a 7-speed derailleur. The Lusso and Strada both feature 3-speed internal hubs and a more upright riding position, while the Viaggio features a very-upright riding position, front and back racks, and a 5-speed internal hub.

You can check out the full line below, and visit heritagedivision.com to learn more.

Bike 2 Work Week Guide

Get your FREE copy of our new guide: Momentum Mag's Bike to Work Guide

Bike commuting is practical, liberating, and a great way to integrate fresh air and exercise into your daily routine. In this guide we outline the major benefits of bike commuting, go over the equipment you’ll want, provide solutions to any concerns, and offer advice on route planning and other practicalities.

Please select your country and provide a valid email address
This is a sponsored guide. Your email address may be shared with Nutcase. Please read our Privacy Policy.
Thank you for your submission. Please check your inbox to download the guide!

1 Comment

Autumn Gear Guide

Need motivation now that temps are dropping? Get excited to ride with our guide!

Download Now