Priority Releases Turi — A Practical Comfort Cruiser with Modern Features

For riders seeking a comfortable, low-maintenance bicycle designed for everyday use, the Priority Turi presents a practical and approachable option. Positioned as a comfort-oriented cruiser with modern components, the Turi combines traditional upright geometry with drivetrain and braking systems typically found in more performance-oriented bikes.

Frame and Geometry

At the core of the Turi is a lightweight aluminum frame with a mid-step design. This geometry aims to accommodate a wide range of riders. It’s relevant for those with mobility concerns or those who intend to use the bike in shared family settings.

The upright riding position emphasizes comfort and visibility, making the Turi especially well-suited for leisurely rides, urban commuting, or school drop-offs.

Drivetrain and Shifting

One of the standout features of the Turi is its Enviolo continuously variable transmission (CVT) hub. Instead of relying on traditional derailleur systems, the CVT allows for seamless gear changes by twisting a single grip shifter. While this system isn’t designed for aggressive acceleration or high-cadence riders, it offers reliability and ease of use for the target audience.

The drivetrain also features a Gates Carbon Drive belt, which replaces the traditional metal chain. Belt drives are known for being clean, quiet, and low-maintenance — key considerations for riders who don’t want to deal with oil, grease, or frequent adjustments.

Priority Turi in blue

Braking and Tires

Stopping power is delivered through dual-piston hydraulic disc brakes, which provide consistent performance in various weather conditions with less maintenance than rim brakes. This is a key inclusion in this comfort bike, signaling a shift toward integrating more robust components across bicycle categories.

The Turi rolls on 700c x 35mm puncture-resistant tires, balancing efficiency with comfort. These tires are wide enough to absorb road vibrations and provide stability while narrow enough to maintain a decent rolling speed. They’re suitable for pavement and well-maintained paths, though less ideal for off-road or gravel conditions.

Utility and Daily Use

Beyond its core mechanical features, the Turi is clearly built with utility in mind:

• Composite fenders protect from road spray.

• Integrated mounts support racks and accessories.

• Reflective decals aid visibility in low light.

• A kickstand is included for convenience during stops.

Such features support the bike’s intended use as a commuter or recreational machine for varied urban and suburban needs.

Priority Turi in red

Best Use

The Priority Turi is ideal for casual urban cyclists and commuters who prioritize comfort, simplicity, and low maintenance over performance metrics. Its mid-step frame and CVT hub cater well to accessibility concerns and user-friendliness, while still providing modern technology like hydraulic brakes and belt drive systems.

It’s not ideal for speed-focused riders or those looking for a highly customizable or modular platform for touring or performance. However, for the everyday user seeking a “set it and forget it” style of bicycle, the Turi represents a competent and thoughtfully equipped option.

Final Thoughts

The Priority Turi is a solid new entry by one of our favourite city bike brands.  It offers modern reliability and comfort-focused engineering in a platform designed for ease of use, making it a solid choice for riders who value straightforward, low-maintenance transportation.