Buy a stunning new cruiser and support a great cause with new Priority collab

In a heartwarming partnership aimed at supporting Suicide Prevention Month and raising awareness for mental health, New York City’s Priority Bicycles and Miami’s Arteza have joined forces. These two diverse brands, one focused on bicycles and the other on art supplies, have come together to make a powerful statement about the importance of emotional well-being. And it just happens to be a stunning new cruiser bicycle.

With suicide rates on the rise, having increased by 2.6% from 2021 to 2022, the need for support and resources has never been greater. Nearly 50,000 Americans lost their lives to suicide in 2022 alone, making it the second leading cause of death for those aged 10-14 and 25-34. Shockingly, research shows that only 40% of those with diagnosable mental and/or substance use disorders seek treatment, leaving a significant gap in care.

Recognizing the importance of mental and emotional wellness, Priority Bicycles and Arteza are using their unique platforms to bring attention to this issue.

“When it comes to bicycles, whether you are riding alone or with a group, you are part of a larger community focused on physical and mental well-being,” says Connor Swegle, chief marketing officer at Priority Bicycles. “Supporting our community is always important to us, and we see this collaboration with Arteza as a unique way to initiate an important dialogue around suicide prevention and mental health awareness on a meaningful scale that will positively impact Vibrant’s life-saving programs.”

One of these life-saving programs is the 988 Suicide & Crisis Lifeline, a nationwide network of over 210 local crisis centers providing 24/7 emotional support to those in crisis via phone, text, and chat. Launched in July 2022, this lifeline has already made a significant impact, reducing wait times and increasing the number of calls, chats, and texts answered compared to the previous year.

To amplify a message of support and advocacy, Priority Bicycles and Arteza are releasing a limited edition co-branded Priority Coast beach cruiser. This eye-catching new cruiser bike features a gradient fade paint job and proudly displays the 988 Lifeline insignia on the seat tube. Exclusively available at PriorityBicycles.com, every purchase of these custom cruisers ($679) contributes 100% of net proceeds to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline.