Cycle Tourism Show Inspires Cyclists for their Next Adventure

Bicycle travel and tourism are experiencing a remarkable surge, with Europe emerging as a pioneering force in this trend. Against this backdrop, Bologna eagerly awaits the third edition of the Cycle Tourism Show, a three-day extravaganza dedicated to cycling holidays and adventures. Set against the charming backdrop of Bologna’s DumBO space, the event promises to be an inspiration for cycling enthusiasts planning their next vacation.

Organized by Bikenomist, a prominent media company based in Milan, the Cycle Tourism Show is slated to take place April 5- 7. Building on its success in previous years, the event continues to assert its position as a premier gathering in the active tourism industry, attracting industry professionals, innovative startups, and cycling aficionados from around the globe.

The significance of bicycle tourism in Europe cannot be overstated, with Italy alone welcoming over 33 million visitors in 2022, contributing more than 4 billion euros to the economy. This growth trajectory is mirrored across the continent, with cycle tourism emerging as one of the fastest-growing sectors. Operators specializing in cycling holidays are witnessing a surge in demand, capitalizing on the allure of active vacations and the untapped potential of lesser-known territories.

The Cycle Tourism Show serves as a pivotal platform for industry professionals to convene, exchange ideas, and explore new opportunities in this thriving sector.

Cycle Tourism Show Forum

A highlight of the 2024 edition is the Cycle Tourism Forum, scheduled for Friday, April 5. This segment will bring together industry stakeholders for insightful discussions, B2B meetings, and the exploration of innovative projects. The forum aims to foster collaboration and stimulate the development of cycling infrastructure and services on both local and regional levels.

“With the Cycle Tourism Forum, we aim to create a platform for bringing together all those who work professionally in this sector or wish to do so,” says Pinar Pinzuti, director of the Cycle Tourism Show and member of the EuroVelo Council. “Cycle tourism relies on networks of operators, infrastructure, and knowledge: this is the space we envisioned to establish them.”

Inspiration for Your Next Adventure

The Cycle Tourism Show presents a vibrant expo showcasing a diverse range of bike routes, destinations, and bike-friendly amenities. Whether you’re planning a family vacation, a solo expedition, or a sports training retreat, the expo offers something for everyone. Leading brands such as Canyon, Bergamot, and Decathlon will showcase their latest models and accessories tailored for cycling holidays.

Talks and Workshops to Enhance Your Cycling Adventure

The excitement continues over the weekend with engaging talks, practical workshops, and captivating narratives from seasoned cyclists. Attendees can immerse themselves in a wealth of knowledge, gaining valuable insights to enrich their cycling experiences.

“Adopting active and sustainable tourism means protecting our planet’s beauty and cultural diversity. Each pedal, step, or eco-friendly decision leads us towards a future where exploration respects uniqueness,” says Pinzuti, also the co-founder of the global Fancy Women Bike Ride. “By treading lightly, we preserve our world’s wonders for future generations and support economic sustainability for local areas.”

With more than 80 destinations, operators, and manufacturers already confirmed for the upcoming edition, including participants from Spain, Turkey, Slovenia, and beyond, the Cycle Tourism Show promises to be an unmissable event for cycling enthusiasts worldwide.

For further information visit www.cycletourismshow.com.