Autumn Gear Guide
Find inspiration in our Gear Guide that will keep you out on your bike through wind or rain.
Download NowWhile bicycling brings business to the urban core, people on bikes are also giving rural and suburban areas a boost thanks to the rising participation in multi-day rides and bicycle tourism.
While bicycling brings business to the urban core, people on bikes are also giving rural and suburban areas a boost thanks to the rising participation in multi-day rides and bicycle tourism.
According to a September 2012 study by the European Cyclists’ Federation, bicycle tourism produces an astounding $57 billion in economic impact in Europe each year. Those types of numbers ring true in the US, too. For instance, a recent study showed that RAGBRAI – a long-standing, wildly popular seven-day ride across the state of Iowa – produced more than $24 million in economic benefit, mostly to rural towns or mid-sized cities in 2008. A more detailed survey by the Bicycle Tour Network found that the 11 largest multi-day rides in the country created more than $32 million in economic impact in 2011.
Find inspiration in our Gear Guide that will keep you out on your bike through wind or rain.
Download Now
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