Electra Debuts Loft Line of City Bikes

This Autumn, Electra Bicycle Company expands their lifestyle collection with Loft, a range of city bikes designed for every day, practical use.

“In contrast to our vibrant and artistic fashion bicycles, the Loft collection is truly designed for the commuter,” said Robin Vallaire, Electra’s creative director. “Although utilitarian, we chose to give them a mid-century modern color palette and a variety of finishes, bringing the bold Electra spirit to our newest bikes.”

The four model collection, built around two frame styles, a diamond and a mixte-style step-through, is inspired by people who live and ride in cities around the world. 

All models include foot-forward positioning, Electra’s patented Flat Foot Technology, that offers an upright riding position designed for comfort and control. The models all boast clean lines, sleek swept-back handlebars, and 700c wheels.

The Loft 3i features a Shimano Nexus 3-speed internal-gear hub and comes complete with a chainguard, rear rack, color-matched fenders, and a sprung saddle. The diamond frame models are available in Black and Army Grey, while the step-through frames pop in Mango and White, all frames are made of lightweight aluminum. The Loft 3i will retail for $599 USD.

The Loft 7i provides added gear range for cities with more hills with a Shimano Nexus 7-speed internal-gear hub. The Loft 7i features an aluminum frame and all of the trappings that make city cycling enjoyable. The diamond frame model is available in Brushed Aluminum and the step-through in Blizzard Blue and will retail for $709 USD.

Also in the collection are the Loft 1 ($439), a minimalist singlespeed with a steel frame and coaster brake, as well as the Loft 7D ($549) with a 7-speed derailleur.

electrabike.com