Ford’s New Exit Warning Feature is a Start but Why Stop at One Model?

In a bid to enhance road safety and protect vulnerable road users,Ford is introducing a driver assistance feature dubbed Exit Warning on all models of the 2024 Ford Mustang. Why stop there?

Designed with cyclists and scooter riders in mind, Exit Warning will alert drivers before they open their doors if a vulnerable road user is in close proximity to the car. Using radar technology located on the vehicle’s rear, the system can identify road users traveling at speeds as low as 4 miles per hour, approximately one-third of the average cyclist’s speed.

A similar feature was announced by Volkswagen.

When the Mustang is parked, Exit Warning employs audio and visual alerts through Ford SYNC, the instrument cluster, and the side mirror if a vulnerable road user is detected approaching and could be at risk when the door is opened. Notably, this technology remains active for up to three minutes after the ignition is turned off, continuing to provide alerts through the instrument cluster and touch screen.

Cycling accidents peak from June through September, as reported by the National Highway Traffic Safety Administration (NHTSA).

Dooring incidents, according to one report, represent more than 15 percent of bike collisions and the potential for serious injury or death is high. The question for Ford is if this technology exists, and it can protect vulnerable road users to a certain extent, why not make it standard?

Of course, the most obvious way to protect all road users is to use good judgement, take good care and watch for vulnerable road users, as is the responsibility of all drivers. And, for instance, if a vehicle does not have an Exit Warning system, it is easy to use the Dutch Reach technique of opening the car door with the opposite hand — driver’s side, use right hand, and while body is turned use the opportunity to look back and make sure all is clear. It is so easy.