Martone Cycling Co. Launches a First Anniversary MC2 Collection

Known for the fashion-forward design aesthetic of their first line of city bikes, Martone Cycling Co. is celebrating their one year anniversary in style with the launch of the MC2 collection. The collection includes functionality updates and new colors to their signature city bikes along with new accessories, a collaboration with Cleverhood, and a brand new e-bike.

“We wanted to create a product that was unlike anything else on the marketplace,” said founder and designer, Lorenzo Martone when discussing the new Martone e-bike, appropriately named the Marton-E. Colorful, stylish, and lightweight, Martone has certainly lived up to expectations with this addition. The rechargeable and removable battery allows the Marton-E to get up to 16 mph (26 km/h) and will last for up to four consecutive riding hours. The bright red e-bike is powered by a front hub mounted motor that provides the option of throttle power or pedal-assist. A chainless drive system connects to a 3-speed hub and completes the clean look of the bike. The bike is offered in two sizes and will retail around $2900.

Alongside the Marton-E, MC2 includes updates to their core collection of city bikes in a vivid color pallet with each color named for a different neighborhood that Brazilian native Lorenzo Martone has called home since moving to New York City. “Design-driven city bikes break the mold by refusing to sacrifice style for functionality,” said Lorenzo Martone of his company’s iconic city bikes. Dual-legged, adjustable kickstands and a redesigned frame that accommodates aftermarket fenders and racks, are a few of the technical refinements made in Martone’s latest collection. Bikes retail starting at $1100.

MC2 also includes a new range of accessories that reflect the same flair of Martone’s bicycles. Products include an equestrian-inspired helmet made of high-impact ABS plastic that is available in black or red ($115), a red folding bike lock made of steel and plastic ($125), a rain cape with red zippers made in collaboration with Cleverhood ($325), and a range of custom jewelry pieces like a leather key ring ($185), leather wrist bracelet ($165), and two necklaces ($175, $185) all embellished with brass bike chain links.

The Martone Cycling Co. lust-worthy MC2 collection will be available on their website starting June 1, 2014.

martonecycling.com