Priority launches electric version of its classic belt-drive bicycle

Priority Bicycles, a renowned brand known for producing high-quality and low-maintenance belt drive bicycles, has introduced its latest e-bike, the e-Classic Plus.

With a focus on simplicity and ease of use, the e-Classic Plus aims to provide a pedal-assist energy boost for recreational riders without the complexities and heft often associated with other e-bikes.

The e-Classic Plus is designed to appeal to everyday riders, offering a natural ride feel with comfort and straightforward operation at its core. Despite its electric capabilities, the e-Classic Plus maintains the appearance of a regular bicycle, allowing riders to enjoy a traditional biking experience with the added benefit of an electric boost.

The bike features a low-drag 250W motor with a removable 374Wh battery discreetly integrated into its downtube, providing efficient power delivery for up to 60 miles of enjoyable riding. The electric bicycle draws inspiration from Priority’s Classic model, which is known for its durability and low maintenance. With the e-Classic Plus, the company aims to enhance that experience by delivering convenient and hassle-free electric power for longer rides.

“When we originally designed the Classic nine years ago, we set out to make a durable, everyday bicycle that was easy to own, ride, and maintain. With the rise in e-bikes, we wanted to deliver on that same promise with this new release,” said Dave Weiner, founder & CEO at Priority Bicycles. “The e-Classic Plus has become my favorite daily rider because, like the original Classic, it is comfortable, lightweight, low maintenance, and just a joy to ride. If you want an easy-to-operate e-bike that can take you on errands, to the park with kids, or simply get you out of the car and off your feet, the e-Classic Plus is the right choice.”

The bike is equipped with features that make it easy to ride, maintain, and own. The rust/grease-free Gates Carbon Drive Belt, along with a Shimano Nexus 3 drivetrain, ensures smooth and hassle-free riding. Additionally, the e-Classic Plus offers three pedal-assist levels, providing riders with varying degrees of assistance from the UL certified motor. Its upright riding position enhances comfort, and the rust-resistant aluminum frame with composite fenders adds to the bike’s overall durability.

Safety is also a priority for Priority Bicycles, as the e-Classic Plus is equipped with built-in front and rear lights, powerful hydraulic disc brakes, and a brake indicator for confident stopping power.

“From a design perspective, we wanted to create a real-feel e-bike that enhances your rides without the maintenance demands or bulk of many other e-bikes on the market,” said Eddie Meek, Director of Product Development at Priority Bicycles. “A reliable, stylish performer that weighs less than 50lbs, the e-Classic Plus is synonymous with simplicity. It is ideal for a relaxed, fuss-free commute, or a blissful and breezy cruise around town. It accomplishes the feat of looking like a regular bicycle without sacrificing battery life or performance.”

With the e-bike market rapidly expanding, the e-Classic Plus brings a refreshing approach to e-biking, catering to recreational riders seeking a hassle-free and efficient way to travel. And right now the bike is being offered at $300 off the $1,699US price tag.