Priority’s sweet beach cruiser showcased in NYC fashion event

This week, Free People launched a limited-time pop-up at Nordstrom in New York City to showcase the fashion brand’s FP Beach and Endless Summer collections. But, the real statement at the swish summer event was made by Priority Bicycle’s Coast beach cruisers. Yes, summer has arrived in NYC.

To celebrate the launch, Free People and Nordstrom hosted a special event featuring Isabel Tan and Ariel Oz, among other NYC-based content creators who enjoyed a guided bicycle tour through Central Park on the custom-designed and co-branded cruisers.

The kick-off ride was led by Priority’s director of partnerships, Lauren Jones (pictured below), and featured photo moments at the park’s landmarks.

These sweet Coast cruisers ($549US) are equipped with belt drives, as are all the brand’s bikes. These three-speed bicycles feature a Shimano three-speed hub, and each bike comes with a traditional beach cruiser foot (coaster) rear brake, a front hand brake, and a double kickstand for all those stops about town.

For more information to go Priority Bicycles website.

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