REI Study Shows Majority Would Opt for Active Transportation with Dedicated Bike Lanes

A recent consumer study conducted by specialty outdoor retailer REI Co-op has unveiled significant insights into the barriers and opportunities surrounding active transportation in the United States. The active transportation study offers data that can aid city planners and transportation departments in enhancing mobility options for their communities, particularly through increased use of bicycles.

REI’s national survey aimed to explore solutions for reducing carbon emissions in the transportation sector. The findings reveal critical statistics on the current obstacles that deter individuals from adopting bicycles as a primary mode of transportation. Notably, 68% of respondents indicated that their frequency of bike trips would increase if dedicated infrastructure were available, while 62% pointed out the lack of safe infrastructure for active transportation in their cities.

“It wasn’t surprising to see safety as a main concern for vulnerable road users,” said Brittany Echave, director of customer research at REI. “The research validated how important it is to advocate for policies and legislation that allow our cities to pursue infrastructure projects that prioritize the safety of individuals who choose active transportation as their preferred mobility option.”

REI collaborated with PeopleForBikes, the bicycle industry’s trade association, to conduct and analyze the study. Together, these organizations are also working to advance national, regional, and local legislation aimed at enhancing active mobility options.

One key initiative is the Active Transportation Infrastructure Investment Program (ATIIP). ATIIP’s primary objective is to improve infrastructure for active transportation while integrating these facilities with existing transit services. This comprehensive strategy not only reduces carbon emissions but also promotes equitable transportation solutions across diverse communities.

“Federal funding allocated to active transportation projects benefits all road users,” said Martina Haggerty, senior director of local innovation at PeopleForBikes. “Supporting the growth of ATIIP funding will enhance our network of mobility options, improving transportation for everyone.”

Increased investment in programs like ATIIP, along with other projects, is crucial for paving the way towards a greener, healthier, and more inclusive future for all Americans.

For more information on how you can support this initiative, please visit REI’s Campaign for Connecting America’s Active Transportation System.