Brompton just opened a perfect little micro-bike shop in Brooklyn

Brompton, the renowned London-based bike brand, and maker of the world’s most compact and portable folding bike, is taking the cycling experience to a whole new level with the grand opening of their “Micro Junction” store in Brooklyn, New York. The groundbreaking 70-square-foot store, fondly referred to as the “World’s Smallest Bike Shop,” is a testament to Brompton’s innovation and dedication to sustainable, people-powered commuting, and, being small, very very small. Situated in the vibrant Dumbo neighborhood at 111 Front Street, the Micro Junction store provides New Yorkers and visitors with a glimpse into the future of urban transportation, emphasizing space-saving and time-efficient solutions.

The Micro Junction store is a haven for those seeking a happier and healthier lifestyle, encouraging them to embrace the practicality of cycling. Brompton’s compact and portable bikes are showcased in this tiny retail venue, making it incredibly easy for customers to take their first step towards a life filled with cycling adventures. The store is digitally connected to Brompton’s e-commerce platform, ensuring a seamless shopping experience. Notably, any purchase made in-store is eligible for free home delivery or pick-up at select Brompton retailers.

“Brompton is on a mission to make city life more convenient and fun. The Micro Junction concept perfectly embodies that vision,” said Juliet Scott-Croxford, Brompton’s President of North America. “Our bikes offer a hassle-free riding experience, allowing you to take them anywhere and connect seamlessly to other modes of transportation. By revolutionizing the traditional bike shop and offering a fun and memorable riding experience combined with our digital platform, we aim to introduce more people to the joys of cycling in their city.”

Visitors to the Micro Junction store can participate in the exciting “Selfie Test Ride” activity, where they have the opportunity to explore Brooklyn’s waterfront views by bike. They can then immortalize their Brompton adventure by posting their selfies on Instagram and using the hashtag #tryBrompton. By doing so, riders enter a thrilling contest for a chance to win their very own Brompton bike.

While the Micro Junction store offers a curated selection of products for purchase on-site, customers have the convenience of ordering any Brompton bike for delivery to their homes or for pick-up at the flagship store, Brompton Junction, located at 287 Bleeker Street in the trendy West Village.

“The strategic placement of the Micro Junction store, just a stone’s throw away from the Brooklyn and Manhattan Bridges, where countless commuters pedal into the city every day, underscores the bike’s practicality for New Yorkers,” said Ian Bester, store design lead at Barrows Global.

Every aspect of the Micro Junction store has been carefully designed to bring the Brompton brand story to life for long-time enthusiasts and those new to the Brompton experience.