Check out the sweet new Priority beach cruiser collab with surf brand Jetty

Priority Bicycles, the makers of low-maintenance, belt-drive bicycles, has announced an exciting collaboration with Jetty, the popular East Coast surf and outdoor apparel brand, for the second consecutive year. The two like-minded companies have joined forces to create a product capsule featuring a co-branded three-speed beach cruiser and a premium apparel line, now available in limited quantities.

“We’re proud to work with the team at Jetty on another summertime collaboration,” says Connor Swegle, co-founder & CMO at Priority Bicycles. “Their passion for coastal living matches our passion for bicycles—and what says summer more than biking to the beach? Our belt drive beach cruiser features Jetty’s signature brand colors and graphics, coupled with an incredibly soft t-shirt and hoodie that looks great and fit awesome. We love seeing our brands come to life in a unique way that celebrates our shared perspective.”

The limited-edition Priority x Jetty Coast 3-speed bicycle combines the classic beach cruiser aesthetic with modern upgrades designed to combat the elements. It boasts a carbon fiber belt drive that requires minimal maintenance and an aluminum frame, fork, and fenders that can withstand harsh coastal conditions. The collection also includes a pocket t-shirt and pullover hoodie, both designed and printed at Jetty’s eco-conscious production facility in Manahawkin, New Jersey.

“We’re excited to work with Priority Bicycles once again on a new bike and apparel capsule. This summer we’re bringing a little more NYC grit to the coastal scene with a skeleton ripping his bike on the beach, surfboard under his arm, and sun shining down,” says Ryan Coppola, Design Director at Jetty. “Anyone growing up around the beach knows how important a good beach cruiser is to the whole experience of being around the ocean. Whether it’s cruising to your local watering hole with friends or stopping by a corner store for provisions—easily getting around on two wheels just makes beach life better.”

The Priority Bicycles x Jetty Limited Edition Capsule Collection is now available for purchase online at PriorityBicycles.com and JettyLife.com. Each item is sold separately, allowing customers to mix and match their favorite pieces.