Autumn Gear Guide
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A new bicycle shop in San Francisco has a wide line of apparel and knows how to cater to women customers.
Address: 1073 Market St., San Francisco, CA
Shop hours: weekdays from 11 a.m. to 7 p.m., weekends from 12 p.m. to 5 p.m.
Waiting time for tune-ups: easy repairs are done on the spot if desired; the average wait time for a tune-up is about three days
Founded in 2011 by Jonas Jackel, Brian Smith and Zack Stender, Huckleberry Bicycles first opened its doors November 1, 2011 in San Francisco, CA.
Bikes they Sell
They have around 100 bikes on hand at any given time, including fixies, city bikes, road bikes, cross bikes and touring bikes from Felt, Masi, Salsa, Civia, Surly, PUBLIC, Pinarello, Eddy Merckx and (coming soon) Brompton. Plus special order bikes and custom-builds are welcome.
Gear they Carry
Apparel from BetaBrand, Nona Varnado, Cadence Collection, Swrve, Sombrio, Riyoko, DZR, Castelli, Swims and Twin Six.
Bags and accessories from Brooks England, Laplander, Velo Orange, Wheelmen & Co., Lezyne, KoKi, Mission Workshop, Chrome, Minnehana and Deuter.
Their Average Customer
Daily bike commuters and people from all walks of life. The owners say that they see a higher proportion of women at Huckleberry Bicycles than they did at other shops they’ve run.
How they Cater to Women
By carrying fashionable, functional lifestyle apparel and accessories for women.
Inspiration for their Retail Space Layout
Create a space that is as warm, friendly and welcoming as possible.
Cargo Bike Options
Free bike repairs at an abandoned kiosk-style newsstand every weekday morning from 7:30 to 9:30 a.m. at the corner of 7th and Market streets, unless it’s raining. The team is also a strong supporter of the San Francisco Bicycle Coalition – co-owner Zack Stender holds a seat on the coalition’s Board of Directors.
Their recent grand opening party, the Bold Italic’s “the Midriff” microhood event and, coming soon, a Tetris tournament.