MEAME Introduces a Line of High Fashion Cycling Wear

This stylish, reflective clothing is discreet enough for the office.

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When her husband bought her a mountain bike with intentions of getting out of the city on weekends, Megan Aylott instead began using her new ride to explore the streets of London, England. But as riding quickly grew from an occasional hobby into a regular part of her routine, Aylott realized her clothes weren’t up to the task in terms of safety and performance.

Looking around for performance-oriented biking clothes that also met her fashion needs, Aylott realized there was a significant hole in the market. Most of the clothes that had the safety features she was looking for were too sporty in appearance, and most of the designers that were making fashion-forward performance clothing neglected women.

Rather than complain, Aylott did something about it. Together with her husband Steven Azancot, Aylott founded MEAME. With Aylott’s background in fashion and textiles and Azancot’s background in graphics and post-production, the husband and wife team produced a line of classic, high-fashion clothing that takes rider safety seriously.

A tweed blazer that appears normal by day is illuminated by integrated, reflective stripes at night, using an exclusive tweed developed by MEAME. A biker jacket with a fashion-forward asymmetrical zipper is waterproof, contains hidden reflective elements, and has fully detachable sleeves for riding in warmer weather. Rounding out the collection are a reflective tweed cap and leather driving gloves.

As more and more people begin riding bikes for transportation, we love seeing high-performing safety wear that is still suitable for the office or the stylish streets of London.

meame.co.uk

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