Priority just released a category-busting $799 belt-drive folding bike

Priority Bicycles, the New York City-based brand known for its low-maintenance belt drive bicycles, is set to make waves with the launch of their latest creation — the Folder. This innovative folding bicycle combines compact design with versatility, offering riders a responsive and enjoyable cycling experience.

At a competitive price point of $799, the Folder stands out in its category with its combination of features, performance, and value.

According to Priority, the Folder is the culmination of years of anticipation from the brand’s customer base, who sought a folding bicycle that embodied the brand’s core principles. It caters to a diverse audience, including intermodal commuters, city dwellers with limited storage space, and recreational cyclists seeking top-notch quality without the space constraints of a full-sized bike.

“For many years now, we have had numerous requests for a ‘Priority’ take on a folding bicycle,” said Dave Weiner, CEO of Priority Bicycles. “What that meant was a bicycle that was durable, that you could feel confident in using every day, was easy to maintain, and delivered an enjoyable riding experience. Building around the right features, at the right price, was key.”

The timing is perfect for the Folder’s launch, as the folding bicycle market is poised for rapid growth, driven by the increasing popularity of micro-mobility, rising commuter costs, and evolving work patterns. Priority Bicycles aims to meet the demands of these riders by providing a smartly designed, dependable, and fun-to-ride bicycle at an attractive price point.

Folding bikes offer exceptional benefits, including portability, compact storage, versatility, convenience, and low maintenance. They’re perfect for combining cycling with other transportation modes, require minimal assembly, feature quality components, and have environmental and health advantages. Plus, they often retain their resale value well.

Priority Folder

The Folder boasts a host of features such as a rust and grease-free Gates Carbon Drive belt, paired with a 7-speed Shimano Nexus internally geared hub. The puncture-resistant 20″ wheels offer a perfect blend of speed and stability during rides while maintaining space-saving portability when folded.

Adjustability is another strong suit of the Folder, with a telescoping aluminum seat post and adjustable stem that accommodate a wide range of inseams and rider heights, ranging from 4’6″ to 6’4″. When unfolded, the Folder measures a total length of 60″, but it conveniently shrinks to just 30″ when folded, thanks to reinforced frame and handlebar hinges, ensuring long-lasting durability.

“The Folder is small enough for portability and large enough for a real-feel ride,” said Eddie Meek, director of product development at Priority Bicycles. “You can be confident as a commuter going on and off a train or in and out of a car. If you are an RV-er, boater, or camper, you have a compact solution without the concern of rust, grease, and tune-ups like on a traditional chain and cassette bicycle. More than anything, the Folder is just fun to ride!”

For more information on the Folder check it out here.