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The custom-designed bikes will be manufactured at Detroit Bikes’ 50,000 square-foot factory in Detroit.
Detroit Bikes, North America’s largest manufacturer of bicycles, recently announced a deal that will see them producing 2,415 bikes for New Belgium Brewing to promote the beer maker’s Fat Tire Amber Ale.
The custom-designed bikes will be manufactured at Detroit Bikes’ 50,000 square-foot factory in Detroit, MI. To handle the order the company expects to add about ten workers to meet the increased demand. “This order is a win-win,” said Zak Pashak, Detroit Bikes founder and president. “New Belgium Brewing gets a quality product that’s made-in-the-USA, and Detroit Bikes is able to partner with an outstanding company that shares our vision of encouraging cycling.”
The bike’s design is inspired by the iconic bicycle on New Belgium’s Fat Tire Amber Ale label and will be awarded to New Belgium employees for their one-year anniversaries. It will also be used for fundraisers and other giveaways.
“While there are quite a few small, custom bike builders in the US, there are very few options for larger volume, production bicycle manufacturers,” said New Belgium Brewing bike designer, Ryan McKee. “New Belgium is responsible for putting more than 2,000 bikes out into the world annually. To double down on such an awesome idea with bicycles made right in Detroit – it’s twice as nice.”
“Zak and his team at Detroit Bikes exemplify the cultural renaissance that is currently happening in Detroit,” said McKee. “We appreciate Detroit Bike’s love and respect for the bicycle as a sustainable vehicle for change.”