August 19, 2015

Bike Shop: Tokyobike NYC

The North American outpost of the Japanese brand recently opened in Manhattan’s The Bowery.

Photo by David Niddrie

“The intention of the Tokyobike store design was to complement the clean lines and color palette of our bicycle line,” said Juliana Rudell DiSimone, co-owner of the Japanese brand’s North American outpost. Located in Manhattan’s The Bowery, a destination for art and design, the shop got its start as a successful popup from May to October 2014 before officially calling the Prince Street location home in March 2015.

Photo by David Niddrie

“There is a strong emphasis on curation as our ordering includes a range of products from bicycles and related accessories to branded collaborations to design goods from Japan and beyond,” said Rudell DiSimone. “As such, it is important that our store accommodate varying scales of display, and provide our customers with rich stories that relate to our concept of ‘Tokyo Slow’ – a belief that a bicycle is more a vehicle for exploration of one’s city than just a simple means of commuting.”